Identity Vs. Outside Forces Essay -- Literary Analysis

The existential drama, No Exit by Jean Paul Sartre, and the absurd drama, Rosencrantz and Guildenstern are Dead by Tom Stoppard both portray characters with an ambiguous sense of identity. While the characters in No Exit delude themselves with respect to identity and shirk responsibility for their identity-making choices, the characters in Rosencrantz and Guildenstern are Dead are primarily controlled by outside forces that confuse and limit their sense of identity. Both these authors do a fine job of portraying the relationship between identity and the outside forces The only character in either play that exhibits a true sense of identity is No Exit's Inez. by Comparing and contrasting the identites of the characters we can see how identity unfolds admist oustanding forces. The identity of a person is created by how one precieves themselves to other people. With respect to Garcin of No Exit, this is very evident. He claims: "I'm no talker, I don't move much; in fact I'm a very peacful sort of fellow"(Satre 9) even though speaks and voices his opinion often. Garcin becomes more comfortable when he begins to realize his identity, "I'm no gentleman, and I have no compunction about striking a woman". Thomas Whitaker believes "Garcin...finally sees that one who identitfies conciousness with any role or ideal must submit to the unpredictable validating judgement of others"(par. 4). Garcin's identity becomes clear as soon as he enters the room when talking to the valet: "I tell you, I regret nothing"(Satre 24). This is also evidence that Garcin thinks of himself as a hero. Garcin's deludes himself by convincing himself that he did do the right thing: "I shan't be sorry for myself, I'll face the situation, as I said just n... ...oing anything, or nothing at all. Works Cited Berlin, Normand. "Rosencrantz and Guildenstern Are Dead: Theatre of Critism." Modern Drama 16.3 & 4(Dec. 1973): 269-277. Rpt. in Contemorary Literary Critism. Ed. Roger Matuz and Cathy Falk. Vol. 63, Detroit: Gale Research, 1991. Literature Resource Center. Web. 1 Dec. 2010. Sartre, Jean-Paul. "No Exit." New York: Vintage Books, 1947. Stoppard, Tom. "Rosencrantz and Guildenstern Are Dead." London: Faber and Faber Limited, 1967. "The Fools of Rosencrantz and Guildenstern Are Dead." Free Essays 29 November 2010 Whitaker, Thomas R. "Playing Hell." The Yearbook of English Studies 9(1979): 167- 187. Rpt. in Contemorary Literary Critism. Ed. Daniel G. Marowski and Roger Matuz. Vol. 52. Detriot: Gale Research, 1989. Literature Resource Center. Web. 12 Dec. 2010.

Care of Elderly Persons in American and Hispanic Culture

In the United states, particularly in its more urbanized regions, there is a clear discrimination against the elderly, particularly in its more urbanized regions. This ageism is also apparent in mass media. In American movies, for instance, elderly persons in â€Å"homes† (homes for the aged) are a frequent sight. The nursing home is a potent demonstration of American society's cultural attitude towards its elderly.In American culture, it is acceptable for a child to talk in a straightforward and frank manner to elderly people, sometimes to the point of rudeness. However, most Hispanic children are taught to talk to elders with respect and reverence.Elders often have the last say in the household. From early childhood, Hispanic children are taught to respect older persons, because respect for elders connotes respect for oneself.Today many elderly persons in the United States are isolated from their families, although this kind of treatment of the elderly in the United States w as not always so. In the 17th and 18th centuries, the elderly used to be more respected, perhaps also because of the low life expectancy in those times, so that there were only very few elderly people, making their contributions to society much more valuable.However, the increased life expectancy of modern United States society has dramatically increased the proportion of the elderly in modern societies such as in America, which in turn has led to the increasing irrelevance of the elderly from an economic and practical view. Now American culture reveres youth, but at the same time looks down on old age.Many aging persons in America grow old and become afraid that their family will eventually put them in a home, and that they will have no choice but to concede. Between 17 to 20 percent of all deaths in the United States happen in nursing homes (although this number would be higher if not for the common practice of moving nursing home residents to the hospital almost immediately befor e death.In American culture, independence is highly valued, sometimes to the point of alienation. In contrast, Hispanic culture may be seen by Americans as more â€Å"clingy.† Hispanic culture is very family oriented. Hispanics typically have strong family ties and are more likely to support extended family members, including their elderly.Hispanic culture emphasizes respect for elders, and this is reflected in how their elders are treated. Many Hispanic households have the traditional structure of housing three generations. Many elderly Hispanics are also poor and cannot live independently, but they are welcomed to stay in their children's homes.However, with increasing urbanization, even Hispanic society is increasingly going the route of Americans in this regard.Nursing homes have a â€Å"presence† in American culture that is lacking in Hispanic culture; most Hispanic people assume that they would eventually be taking care of their elderly parents. This is not to sa y that ageism is exclusive to America.It is true that in most cultures a form of ageism exists, but in many Asian and Hispanic countries, this is more of a positive ageism, where elders are given more respect and are listened to and revered (although this seems to be changing with the rise of urbanization worldwide).

Standardized Testing in United States Schools - Free Essay Example

Sample details Pages: 3 Words: 973 Downloads: 10 Date added: 2019/06/24 Category Management Essay Level High school Tags: Standardized Testing Essay Did you like this example? Schools across the United States have become accustomed to the idea of standardized testing and use these tests constantly throughout the school year. Many children even start these tests at the young age of 11. There are a variety of tests such as the SAT, ACT, and PERT, which are the focal measurements determining acceptance into most colleges. Don’t waste time! Our writers will create an original "Standardized Testing in United States Schools" essay for you Create order The main question is, should these standardized tests be mandatory at all high schools? This topic has been widely debated throughout the years, but based on research conducted by researchers, journalists, etc. the answer is yes. The fact that standardized tests are reliable, objective measurements of student and teacher achievement, and an educational reference point to ensure fair school education across the nation are just two of the many reasons why all high schools should mandate these tests. It is human nature to make mistakes and have biased opinions, but with the use of standardized testing, it provides an objective measurement of student and teacher achievement. Contrary to popular belief, teachers have a large impact on students grades unintentionally from the unreliability of the scores through favoritism and error. According to Richard P. Phelps, author of Defending Standardized testing, it is stated, First, there is the benefit of information used for diagnosis (e.g., of a students or teachers problems or progress). Standardized tests may reveal weaknesses or strengths that corroborate or supplement a teachers or principals analysis. (Phelps). The basis of Phelps argument is that the information produced by the tests helps determine teacher and student achievement. Standardized tests also ascertain whether there is a positive or negative correlation between the two, as in if the teacher had prepared the student successfully enough or whether the student possesses the capable skills to pass the given test. To summarize the previous statement, The Huffington Post expresses similar viewpoints. According to Dr. Gail Gross, contributor to the Huffington Post, The standardized test is an objective and critical measure of achievement in skills, knowledge, and abilities, and must pass the criteria of measurement validity, reliability, and bias, as well as an awareness of the tests potential limitations in scoring (Gross). What can be understood from these two quotes is that one benefit of standardized testing is making sure that each participant of the test is graded fairly and objectively to ensure the best possible results of the students achievement. Besides the understanding of individual student academic achievements provided by standardized testing, it also acts as an educational reference point for schoolwide and nationwide success. According to Dr. Gail Gross from the Huffington Post, The standardized test gives valuable insight into broader issues, such as acting as an education reference point for fair and equitable education for all children in all schools † district by district and state by state (Gross). Most standardized tests provide percentages of schools passing rates and group them throughout the school district to show what schools need further funding and help to overall better their students education. These large decisions concerning further amplification of the schools educational curriculum are made by the districts School Board, in which the superintendent of that district plays a major role. In low-income neighborhoods and cities, students test scores tend to be lower than those of the more fortunate due to lack of proper materials, funding, and other vital resources needed to ultimately pass the test. According to Defending Standardized Testing, there has been a conducted survey of 1,023 parents of children who attend school, in which it was found that 83% of the responding participants believe that tests provide important information about their childrens educational progress, and even further, 9 out of 10 wanted data to compare and contrast the scores of their children and the schools they attend. (Phelps). In arguing this claim, Phelps used the conducted survey of childrens test scores from standardized testing to show that not only do these tests provide crucial information regarding academic achievement but assess the comparison of the scores throughout the schools that take it. This overall benefits the schools throughout the district because it can assess the schools progress to the School Board, negative or positive. On the other hand, some people might argue and constantly scrutinize standardized testing based on the mere fact that it can cause students to become very stressed and overwhelmed. According to Francois R. Casas and Diane E. Meaghan, co-authors of Renewing the Debate Over the Use of Standardized Testing in the Evaluation of Learning and Teaching, Standardized tests are not suitable for all students: the pressure they exert on children is of a different nature than that encountered daily in the classroom. (Casas, Meaghan). In other words, Casas and Meaghan emphasize the stress applied to children when studying for and taking standardized tests instructed in their curriculum. This may be true in some cases, on how each person participating in this test is different and have different amounts of stress they can deal with, which can be tricky when it comes to the day of the test. This is certainly not a factor to rule out because, understandably, the negative impacts these tests have on children are serious. However, with further adjustment to the curriculum, the overall benefit of these tests outweighs the negative impacts that can sometimes, but quite seldomly occur. In the final analysis, standardized tests are crucial and overall advantageous because they are reliable and objective measures of student achievement and serve as an educational reference point to ensure fair school education in all schools. The practice and use of standardized tests persist with high hopes of counteracting the negative effects, alongside the desire to intensify and strengthen the positive outcomes that are the result of these tests. The debate over this topic is far from over and will continue to be researched as more effective standardized tests arise in schools over periods of time.

Introduction to Pronouncing the French Alphabet

French pronunciation can be one of the more difficult aspects of learning French, especially for English speakers, but with time and practice, it is definitely possible to develop a good French accent. It important to do so eventually.  In French, pronunciation is a very big deal.  Phonetics, the system and study of sounds uttered in speaking  a language, in short, the way a language is pronounced, is taught in every language school serving foreigners. Students are drilled in opening their mouth, pursing their lips, hitting the roof of their mouth precisely with their tongue and other techniques involved in speaking French correctly.   Consonants and Vowels The French alphabet has the same 26 letters as the English alphabet does, but of course, most of the letters are pronounced differently in the two languages. In addition, French has five accents: four for vowels and one for a consonant, which English, of course, does not have. Vowels are the most problematic for non-native speakers, especially speakers of Germanic languages like English and German, who do not use the muscles in their face and mouth as much as the French. In the table below, start at the top with the links to pronunciation guides for French consonants and  French vowels.   Links to Detailed Letter Pages Then click on the capital letters in the table below and youll move on to the letter pages, each of which offers a detailed description of the pronunciation of that letter, including letter combinations, numerous examples and information about the accents that may be used with that letter. For each letter, note the rules governing its pronunciation, and follow them. When you are comfortable with pronouncing letters, proceed to the French Audio Guide, which illustrates with sound files, rules of the road and examples how to pronounce 2,500 French words and expressions. Remember that there is only so much you can do to improve your pronunciation on your own. At some point, you will almost certainly need to take a class, go to France  or hire a private tutor. Online pronunciation lessons like these can never take the place of interaction with native or fluent speakers, but at least they can help you get started or supplement what youve already learned. Allez-y! Pronounce the French Alphabet Consonants  Ã‚  Ã‚  Ã‚  Ã‚  Vowels ​ A  Ã‚  B  Ã‚  C  Ã‚  D  Ã‚  E  Ã‚  F  Ã‚  G  Ã‚  H  Ã‚  I  Ã‚  J  Ã‚  K  Ã‚  L  Ã‚  M  Ã‚  N  Ã‚  O  Ã‚  P  Ã‚  Q  Ã‚  R  Ã‚  S  Ã‚  T  Ã‚  U  Ã‚  V  Ã‚  W  Ã‚  X  Ã‚  Y  Ã‚  Z

Mozambique Is A Poor Country Essay - 1599 Words

Introduction Mozambique is a poor country located in South-eastern Africa, having a population of 25, 303, 113 it suffers the risk of food insecurity. Food security is when all people at all times have physical and economic access to sufficient, safe and nutritious food, that meets dietary requirements for a healthy lifestyle. Mozambique has a ‘high level of food insecurity, like many other countries in Africa, putting individuals, families and communities at risk. Some major factors in Mozambique that affect its food security are poor agriculture, the occurrence of natural disasters, and the presence of diseases particularly HIV and AIDS. Along with many other minor contributors such as food prices, urban migration, and pollution of surface and coastal waters. Background Mozambique is one of the world s poorest countries, sitting on the east coast of Africa bordering the Mozambique Channel, it has neighbouring countries, South Africa, Malawi and Tanzania. Its current population is 25, 303, 113 with the capital city Maputo having a population of 1, 191, 613. Out of this massive population, 64% of people are food insecure, consuming 2,112 kilocalories per Capita per day. In Mozambique, 52% of the country is below the poverty line with the average life expectancy rate being 52.18 years for males and 53.72 years for females. Out of this population, only 58.8% of people over 15 can read and write, while a large 39.4% of people are unemployed. Children are also affected asShow MoreRelatedThe Violence Of South Africa1372 Words   |  6 Pageseastern border, lies a country with one of the most beautiful and stretched coastlines in the world. It is well-known for its crystal clear waters and world class resorts. Rated as one of the top five freediving locations (Wanderlust Travel Magazine, 2016), it attracts tourists from all over the world. 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Karl Marx and Marxist Class Struggle Free Essays

Marxist Approach Marx’s Beliefs: Philosophy was meant to be used as a tool to bring about change. The capitalist system caused the alienation of the workers, therefore causing them not to be able to live to the fullest http://ragingdove12603. tripod. We will write a custom essay sample on Karl Marx and Marxist Class Struggle or any similar topic only for you Order Now com/id13. html Queen, Plaid, and Big Tall Goony-Goony walk into AP in â€Å"nothing but bathing suits†, and don’t â€Å"even have shoes on†. The girls walking in â€Å"naked† and â€Å"barefoot† can represent a Marxist class struggle. Sammy’s high admiration and observance from behind the cashier towards these girls in the story portrays a Marxist class struggle. He views the girls, especially Queenie, as superior and high-class, and compares himself and the place he works in as â€Å"crummy†. In this case, it’s Sammy who is â€Å"the working-class†, and he tries doing something about his position/status by quitting his job for these high-class girls. He doesn’t see working at AP or his manager Lengal as desirable as he sees the class of these girls. He struggles in the end with his decision: â€Å"Looking back in the big windows . . . I could see Lengel in my place in the slot . . . and my stomach kind of fell as I felt how hard the world was going to be to me hereafter. Feminist Approach: Sammy as a possible girl â€Å"Being naked approaches being revolutionary; going barefoot is mere populism† – John Updike Populism is a â€Å"political philosophy supporting the rights and power of the people in their struggle against the privileged elite. † â€Å"You know, it’s one thing to have a girl in a bathing suit on the beach . . . and another thing in the cool of the AP, under the fluorescent lights . . . with her feet paddling along naked over our checkerboard green-and-cream rubber-tile floor. Perhaps Sammy emphasizes â€Å"her† descriptions of the three girls, because she admires their revolution of having to be working women/women under â€Å"policy† and desires their courage and freedom to be â€Å"different†. Or perhaps Sammy desires the freedom and luxury (power) the girls have. By entering AP â€Å"naked† and â€Å"barefoot† the girls show power/voice to be seen, something uncommon for most girls during the time. They face the consequence of Lengal. Sammy witnessing Lengalembarrass the girls quits to stand up for them, but doesn’t catch their attention. How to cite Karl Marx and Marxist Class Struggle, Papers

Social Media Marketing Concepts Applied -myassignmenthelp.com

Question: Discuss about theSocial Media Marketing Concepts Applied in Agribusiness. Answer: Introduction Technological advancement and innovation have taken effect in the current world hence a paradigm shift in production modes and daily operations of agricultural products. This advancement has equally shifted the methods of communication from agriculture industries to the public. Agriculture is becoming more diversified as population grows demanding an exploration of different communication options to reach the target market. Bayer and Monsanto are the best examples of agribusiness companies that sell seeds and other agricultural products internationally. Bayer and Monsanto extensively market their agricultural products through the social media and this has been the key factor behind their success in the market. Most farmers are embracing tech-based advertisement techniques such as social media to connect with the consumers at a personal level. Through social media marketing tools, Monsanto and Bayer target and properly meet their customers. Ideally, social sites are swift, instant, sp ontaneous, and heighten relationships between farmers and their clients. This marketing strategy has been emulated by most businesses as well especially Bayer. Industries are hiring social media experts to manage their sites and create traffic (Kolb, 2008, p.1357). This study explains approaches to social media use in agribusiness industry with reference to Bayer and Monsanto companies. Social Media Sites Social media is a fundamental marketing tool in agribusiness especially for Bayer. This marketing strategy allows businesses to interact with their clients expanding their reach. The most common social sites used for marketing agribusiness are Facebook, Twitter, blogs, and YouTube channels. These sites allow farmers without restrictions to sharing their opinions (Miller, 2009, p. 472). Facebook offers users an option of creating a fan page for companys brands and services, and Bayer uses this tool. Twitter allows businesses to create 140 character posts for users to follow, and Monsanto Company is known for using this tool while marketing its agricultural products such as seeds to customers. Blogs are online journals written by business owners about their agricultural products. YouTube allows businesses to broadcast video clips to attract viewership, and this is highly used by Bayer when marketing its seeds (Miller, 2009, p. 474). Approaches to Social Media Marketing in Agribusiness There are various approaches to social media use in agribusiness by different companies. These approaches are discussed below as follows; Setting concrete goals. Goals determine what we tend to achieve by the closure of an activity or a period. Agriculture based businesses and entrepreneurs such as Monsanto Company should single out why they opt to use social media sites such as Facebook, WhatsApp, LinkedIn, Goggle+, Pintest, tweeter accounts, and others to run ads on their products and services. Having such a mindset opens the scope in terms of resources and methods to adopt within the industry to get the message to the end user. This equally helps agribusiness to adjust their strategies to suit their objectives. Practically, likes, shares, and positive comments from the public are good indicators of the successfulness of the selected approach (Shih, 2011, p. 229). Creative social team. It is prudent to have a team of people to execute the social media strategy. This ensures the site is well managed in terms of content, graphics, and feedback. Even though the outlined tasks should be shared among the members, there is a need of putting one person in charge to oversee the site to avoid mistakes and errors that may tarnish the name of the organization (May Warr, 2011,p. 380). Setting site guidelines. Dahl ( 2015, p. 464) argue that a content strategy should be created to match the goals of the social site as well as those of the company by taking into account the companys mission and brands. This will ensure that the content resonates with the seeds customers and maintains consistency. Additionally, this strategy ensures that the cost is effective and in accordance with the agricultural marketing strategy. Determinants of Successful Social Media Usage in Agribusiness The legal factors. Just as any other form of marketing, social media is guided by the Corporation Act 2001 that limits social media ability. For instance, section 734 requires advertisements to contain selective statements which are accessible to investors a policy highly used by Monsanto (Carpenter Lertpratchya, 2016, p. 351). Therefore, agribusiness industries and individuals should select a well-structured slogan communicating their businesses. To the lower end, complying with such a requirement is a challenge due to technical limitations. For example, Twitter posts are limited to 140 characters inclusive of hyperlinks. Equally, controversies of advertisement restrictions would lead to criminal liability. The stated restrictions work to the disadvantage of agribusiness industries and entrepreneurs. Limitations on effectiveness. Social media effectiveness in agribusiness is limited to reaching out the potential investors. The successfulness of this approach depends on the targets will to engage with social sites. This can be solved by expert creativity to lure the potential clients into engaging with the site, however, does not promise to sell the brand (Fariborzi, 2012, p. 544). Cost considerations. Social media allows agricultural users to post whatever they want at no charge. Such posts are limited to immediate followers of the business or brand. To enlarge the audience reach, paid ads or sponsored content are advised. In this context, payment depends on the number of the target audience to be reached out (Goldman, 2013, p. 107).Having a prior knowledge of demographics such as age, gender network choice, and location will help to tailor the content in the most cost effective way cutting down on unplanned expenditures. Practically, posts on Facebook attract less cost as compared to LinkedIn and Twitter networks. This is why Bayer prefers Facebook to LinkedIn while selling its seeds. Establishing trust and human connections. Potential agribusiness investors are less likely to act on the basis of invites from social media sites as compared to an email, phone call or a text from a broker whom they have established contact with. Therefore, it is important to value human interaction before engaging in social media marketing (May Warr, 2011, p. 380). Oversight of user content. Social media content is unidirectional and spontaneous (Goldman, 2013, p. 105).The content runs the risk of manipulation since it is designed in a way that the user can share, repost, and transmit. For example, a negative comment on the Bayers website or social platform exposes it to dangers of attack from the public domain and can cost it in terms of financial position and loss of potential investors due to prospects information. It is therefore ideal to take caution, monitor user agribusiness activities and respond to negative comments. Advantages and Disadvantages of Social Media Marketing Social Media Marketing Advantages Large audiences reach. Social media sites such as Facebook, Twitter, Instagram and Pinterest command a huge audience. Specifically, Facebook and Twitter accounts have approximately 350 million users, Instagram has 500 million, and Pinterest has 110 million (Fariborzi, 2012, p. 542). This audience may work for the good of agribusiness by attracting more clients hence a huge profit margin as well as market globally. Free creation. Social media marketing is entirely free to start. There is no start-up fee charged therefore agribusiness industries, and persons will only incur costs linked to time and labor. However, there are paid ads to increase audience reach though not a requirement for establishing a social site to run business operations (Dahl, 2015, p. 464). Encourages sharing. Contents, ads, photos, recipes, quotes, slogans, ideas, among other elements posted on social media sites allow users to share to other networks and individual connections (Kolb, 2008, p.1357).This allows viral spreading of the communication set by the business. Increased brand loyalty. Social media does not only increase reach but also brand loyalty. Followers who express interest in a brand shared over social sites are more likely to create a strong brand loyalty that is unshakable (Schneider, 2010, p. 66). Practically, this approach works on two-way communication terms where the customers can express their expectations and the agribusiness industry, or individuals address these expectations. For instance, a strong relationship has got created between Bayers clients and the business hence increasing the confidence in clients decision towards the business agricultural products at present and in future. Unveils valuable insights. Since social sites are communication tools, valuable information about customers is obtained there. With such information, businesses are likely to act upon the highlighted areas and make smarter business decisions. For example, customers views on agricultural products can influence agricultural based industries to restructure their modes of production, service delivery, packaging and design among other factors. It is a platform for evaluating how people think about the business and establishing methods of improvement to better their needs hence a mutual co-existence (Schneider, n.d., p. 67). Social Media Marketing Disadvantages Negative feedback. The unidirectional flow of information and the sharing ability allowed on social sites exposes businesses and entrepreneurs to the risk of losing customers due to glowing views, defamatory comments, and abusive content. Some of the negative comments may, however, come directly from staff members jeopardizing the image and growth efforts of the seeds business. For instance, employees may paint a bad picture of their bosses and the company as well by exposing internal issues linked to the business via social media in the form of attacks or threats. This makes clients loss trust in the organization agribusiness operations (Agribusiness, 2009, p. 76). A potential tool for embarrassment. Communication is spontaneous therefore social media exposes individuals and companies to risk of being embarrassed in the event where a non intended post runs on their site due to errors (Tarnanidis, Vlachopoulou Papathanassiou, 2009, p. 399). Shockingly, error linked posts go easily noticed and receive a swift reaction from the public domain diminishing the image and position of a business or an individual. Time intensive. It calls for extra efforts and time to maintain consistency within social media platforms, especially when dealing with interactive sessions (Burke, 2005, p. 70).The dedication and resource mobilization constraints may be witnessed leading to stagnation of social media sites. For example, delayed feedback and updates strain target relations. Social sites need investing on time to attract more followers and build lasting relationships. This attracts more customers to Bayer while selling its seeds and other agricultural products. Roles of Social Media in Agribusiness Social media plays a pivotal role in agribusiness. This technology allows agricultural based businesses such as Bayer and Monsanto to engage with their clients, it increases calibration and supports the value chain in the agriculture sector. As a communication tool, social sites close the gap between farmers, industry, and consumers (An Introduction to Agribusiness' Incoming Editors, 2015, p. 2). Consumer engagement. Marketing for Bayer has been enhanced through social media sites ranging from Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other related sites. These platforms command a huge target audience for agricultural businesses globally. Through innovative technologies such as smartphones and internet, billions of marketing firms and agribusiness industries for Monsanto connect with farmers and customers and engage them in their operations. Such a move has been linked to increased production and other developments as far as agriculture is concerned (S, 2017, p.23). Industry knowledge and trends. Social media has effectively lead to an industrial revolution in agriculture by spreading new methods of production such as hybrid technology in animals and plants through social sites that allow sharing of knowledge globally for improvements in agricultural methods and practices especially for Monsanto(Zarrella,2010, p 126).Farmers have a smile since solutions to low yields, and other production issues can be found via internet enabled platforms that offer solutions. For example, LinkedIn articles and Facebook pages on farming technique, diseases and pest control and many others. Calibration across regions. Google is a powerful search site that connects a farmer to other farmers giving them an interactive platform across regions. As opposed to traditional ways of production that required a lot of traveling, farmers enjoy the use of social media at the comfort of their homes. For instance, Bayer uses Google drive like a tool of sharing and updating vital information simultaneously to farmers. This has opened a wider resource center that supports agricultural production (Wang He, J. 2011, p. 120). Conclusion Concisely, this paper has addressed social media approaches linked to successful agribusiness. It has key components attached to the successfulness of social media marketing that can be applied in agricultural industries for robust development. It singles out social media platforms such as Facebook and Twitter as the most used sites to communicate agribusiness ideas. Competitively, the study reflects on approaches to social media marketing in agribusiness such as setting concrete goals, creative social team, and setting site guidelines for effective operation. Additionally, it singles out legal, cost, limited effectiveness, oversight of user content, trust and human relations as possible success factors within agribusiness marketing strategy. Further, it notes that social media has advantages such as large target audience; free creation, content sharing, unveils valuable insights and increased brand loyalty. More so, the study reveals that social media marketing exposes agribusiness to risks of embarrassment, negative feedback, and time constraints. Strategically, the study singles out social media marketing approach as a communication tool that reduces the gap between agribusiness industries, farmers, and customers through engagements, increased calibration, and supported value chain. In conclusion, the paper has discussed important social media elements applicable in agribusiness. References Agribusiness. (2009). Hampton, Middlesex [England]: Key Note Ltd, pp.77-80. An Introduction to Agribusiness' Incoming Editors. (2015).Agribusiness, 31(1), pp.2-2. Burke, J. (2005).Relationship Aspect Marketing. Aberdeen: Silver Lake Pub., pp.66-70. Carpenter, S. and Lertpratchya, A. (2016). 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